Archive for April, 2009

Tiffany Sunday was featured in this week’s edition of the Dallas Business Journal, she wrote an that discusses how to address bad business “habits” before they get big.

The article can be found online at the link below, following an excerpt:

Breaking bad habits early is the key to success
In sales solicitations, the caller must earn trust by offering something first
An old Chinese sage once advised his followers “to deal with the big while it is still small.” Many times businesses focus all their time and money solving the big problems without allocating resources to catch the “small before it is big.” The small problems may be bad habits that the business has developed through years of operation.

Like people, businesses can fall into unproductive habits, without you or your employees realizing that the company is repeating the same task or marketing plan over and over. The herd mentality takes over, and no one has realized that the task being performed has lost its effectiveness.

To prevent bad habits from occurring at your company, step back and look at your business with fresh eyes. For a moment, pretend that your business is owned by someone else. Has the business developed unproductive habits that no one sees? If a stranger walked into your place of business what would they really see? What do you think their comments would be?

Do they see that you spend hundreds of dollars each month for advertising in the Yellow Pages, yet the majority of your business is generated from word-of-mouth referrals and your company Web site? Do you spend money on office supplies that no one uses, yet think you may need them just in case? What does your company really do and what resources do your employees truly need to maintain and grow the business? Is your company missing a new way to perform its services, market its products or provide higher customer satisfaction, yet these topics are not discussed because of unproductive business habits and inadequate internal management systems?

Read More Online at at the Dallas Business Journal web site